Norwich - Looking forward without forgetting its heritage
Location: The capital city of East Anglia and Norfolk
30 kilometres from the east coast town of Great Yarmouth and 70 kilometres north of its great football rival Ipswich, Norwich is the city at the heart of the Norfolk Broads. The A47 and A11 roads both lead to the west to connect the city to motorways leading to London and the North of England and the mainline rail station offers a journey time of less than two hours to the capital with a train leaving every hour.
Business: A city with a heritage of financial institutions
Norwich Union, now Aviva, was founded in the city in 1797 and is still one of the largest employers in the city and along with other financial institutions provide almost a third of jobs for the city. Research and Development play an important role in Norwich with investment continuing into the Norwich Research Park, which includes over 30 science and technology businesses alongside the University of East Anglia and the Norwich and Norfolk Hospital.
Culture: A history of arts, publishing and literature
In 2012 Norwich was awarded the status as a UNESCO City of Literature, one of only seven worldwide and the first in mainland Britain. The streets of Norwich are filled with a range of architecture. A walk from the Cathedral to the Castle will take you through the cobbled streets and mediaeval buildings of Elm Hill, under the Art Nouveau domed Royal Arcade with its Victorian shop fronts, and past the longest running and largest six-day-a-week open-air market in Europe that was established by the Normans around 1070. You will also be able to pop inside the contemporary building of 'The Forum' and enjoy Norwich's new public library and meeting place on the way.
Activities: Get to know the local broads
The River Wensum that runs through the centre of Norwich connects to the River Yare and the wonderful waterways of the Norfolk Broads. Small boat hire is available by the hour or by the day to allow you to see the beautiful landscape and wildlife of the Broads as you gently wind your way around the meandering rivers and lakes that make up this area of outstanding natural beauty.