Agadir - A Holiday Retreat From the Desert Heat
Location: Caught Between the Sahara and Sea
Agadir sits midway down Morocco’s Atlantic coast on a sandy stretch of shore, by the foot of the Atlas Mountains and along the mouth of the Sous River. The Agadir-Al Massira International Airport (AGA) has numerous direct connections to major cities domestically and across Europe, though visitors arriving from North America, Asia, or elsewhere may need to pass through Casablanca first. The city is not accessible by train, but Morocco’s inter-city bus service provides another option for road-based travel.
Business: A Maritime Lifestyle Through and Through
Though tourism is immensely important to the local economy, Agadir also boasts a thriving port with a substantial fishing industry and international shipping facilities. Agricultural products produced in the surrounding region make their way into the city primarily for worldwide export, but between these and the incredibly fresh seafood, one would be remiss not to visit at least a few of the local restaurants.
Culture: A Coastal Meeting of Civilizations
A clean and attractive city, Agadir blends modern innovations with local architectural conventions and long-standing Berber traditions. Visitors can expect a very tolerant community, friendly to all sorts of lifestyles, and showcasing indigenous culture (try the Amazighe Heritage Museum for relics of centuries past, or the Earthquake Museum for more information on the dramatic re-shaping of 1960). The thousands of marketplace stalls and bustle of the fish market (head to the adjacent restaurants, where you can select your own catch to be cooked up!) provide an unforgettable experience.
Activities: Explore a Vibrant, Rebuilt Desert Community
An unfortunate earthquake rocked Agadir in 1960, destroying much of the cityscape, including the ancient Kasbah. The subsequent reconstruction, done in a grid system reminiscent of New York, has made the city remarkably modern and navigable by vehicle or foot. Kick back with a cool mint tea at one of the many low-slung cafés–showcasing a mix of futuristic and classic Moroccan styles–or stroll through the open-air souks looking for a bargain. Of course, the allure of the gleaming sandy beaches cannot–and should not–be resisted.